These are the five key ways to market to the mobile world:

1 — Know Who is Who

Once you know who is making the biggest online decisions, who is controlling the fate of the online world, then you can start building platforms and campaigns to appeal to them.

2 — Get Involved in the Online Community

Answer a question, even if it was not directed expressly to you. Offer advice. Make suggestions. Get into the online conversations, getting your name out there whenever and wherever possible.

3 — Develop Relationships

It is not enough to market to people any more. You have to reach out to them, make them want to be part of your inner circle, or they will go to a company that makes them feel like they belong.

4 — Make Friends with Who is Who

Once you have identified the people who are controlling the fate of the online world, it is perfectly alright to curry favor with them. Reach out to them by asking for their opinions, offering free samples and then getting reviews.

5 — Make the Conversational Loop

Talk is just talk if you can’t get it to come back to you in some small way. Make sure that you get the conversation to be directly or indirectly back to your name, your brand.

If you need some help with mobile marketing, contact the eMarketingpro today.

• Search engine optimization is the method by which search engines determine how relevant your website is to the search of consumers.
• SEO detects links within and to your website to determine if your website is relevant to a search of a consumer.
• Through keyword usage, SEO can determine where to rank your website.
• Good content and SEO can increase word of mouth. This is one of the most effective ways to build traffic.

SEO practices take time to learn. They also require time to build. This is because SEO isn’t just determined upon keywords and key phrases. Site popularity, links, site maps, fresh content, and keyword density are a few of the other SEO practices that will help to build your websites search engine friendliness.

Since most consumers won’t even bother to look past the first twenty listings and most stick to the top few sites listed, where your website falls in a search rank is important. If you use proper SEO techniques, you can achieve a higher page rank. Through this alone, you can increase sales and profits.

Hiring an SEO professional can help you to achieve your SEO goals. They have the experience and skills to best utilize SEO practices while still keeping your content original, unique, and readable. This is what builds a customer base through word of mouth.

If you want to increase traffic to your website, good SEO practices are the best way to do it. Including this in your marketing plan is essential if you want your online business to be a success.

Need assistance with SEO? Contact The eMarketing Pro today!

Your landing page is your product’s first impression on potential buyers. Poorly written, poorly designed, or just plain unprofessional landing pages can cost you more business than you could ever understand. Designing a landing page that impresses and leaves a good first impression is your goal. However, you don’t have to hire a professional to achieve this goal.

There are 7 easy steps to creating this website page. Following these steps can help you to avoid common landing page mistakes and create a presence on the internet that you can be proud of.

Step 1: USP
Every product has a USP or unique selling point. This can be a patent, the biggest bargain, or the highest quality. It should be whatever your product does “the best.” It is what sets your product apart from your competition. Finding a way to integrate your USP into your headline can also help to ensure that you get ample attention from search engines and are able to draw traffic in to your landing page.

Step 2: Benefits
This one is really important. Many online marketers try to sell features. This is not buyer focused. Instead, focus on what your product can DO for buyers. Use benefits wisely by keeping them focused, short, and make them stand out. You can increase the attention drawing potential of your benefits by highlighting them with bullet points.

Step 3: Photos
A picture is worth a thousand words. Finding just the right picture to characterize your product on your landing page can make a big impression on potential buyers. It gives buyers a sense of connection and can appeal to their aspirations.

Step 4: Context
You now need to provide the buyer with a “real life application” for your product. How can your product specifically change their life? This can be done with videos, pictures, or testimonials.

Step 5: Request customer information
This step is essential on landing pages. It is what ensures that you have their contact information like email address, etc. This allows you to have contact with them after they leave your landing page, even if they don’t purchase anything. Most buyers do not buy the first time so you will need this information. The best part is that you can entice them later with discounts or free offers for purchasing within a specific time frame. Make sure you use a privacy statement. This will ensure buyer safety and gives you a professional standing.

Step 6: Offer a second chance
Because most buyers don’t buy the first time you are on their page, you want to offer them a second chance. This is commonly called a “safety net.” This can be done in many different forms. However, the purpose is to help the potential buyer know that they can still do business with you later, even if they are not ready to purchase right now.

Step 7: Call to Action
The Call to Action is, ultimately, what you want your potential buyers to do. This can be buying your product, completing a survey, go to a sales page, or call your sales associates. Whatever it is that you want them to do before they leave the page, this is the place where you ask them to do so.

Video opt-in pages also reach out to a wider range of people. Some people simply do not like to read. The majority of what they do on the internet involves videos and pictures. They do very minimal reading. This potential buyer should not be excluded from your product. However, a lot of reading might create an environment in which this type of potential buyer simply leaves your site. Using a video can increase the potential of them staying on your page and seeing what you have to offer.

How to determine if it is right for you
Although video opt-in pages are very effective, there are some cases in which the video opt-in page may not be effective. New products or products that are not often searched for on the internet may have a difficult time making their way into the search engines. With more and more businesses using video opt-in pages, it is easy to get lost in the sea of videos if you don’t have a popular product or your business is just starting out.

Keep in mind that this doesn’t mean that you shouldn’t use a video opt-in page. It does mean that it might not be as successful for you as other businesses. You can resolve this issue by ensuring that you do have some search engine friendly text on your opt-in page as well. Just be sure that you keep the text minimal.

Video opt-in pages have been shown to increase conversion rates by engaging potential buyers. This is more effective than text opt-in pages. However, before you decide to use a video opt-in page, carefully consider how successfully it will work for you.

Utilizing social media marketing for your business can create a sense of trust among consumers. As they get to know you and your company, they learn to trust who you are, what your company stands for, and the quality of your products or services.

Social media sites also have the potential to reach large numbers of people all across the world. With this kind of networking power, your company can become global much faster than ever before. However, this does not happen overnight.

It does take time before social media marketing can show results. This is because social media marketing isn’t like other forms of advertising. It is relationship based, not sales based. Relationships take time to develop. However, this type of branding, although much slower, creates a deeper sense of trust and loyalty than with other types of advertising.

Increase of traffic is one of the ways that you can track the success of your social media marketing efforts. Although you may not notice much of a difference at first, once the word of mouth starts spreading, you will start to notice a change. Word of mouth is what makes social media marketing so effective. If you allow your consumers to know you on a more personal level, they start to trust you and your products. This causes them to distribute this information along the internet to others who might be interested in your product or service. This cycle continues endlessly.

Social media marketing, although very effective, must be done in the correct manner. It cannot be a sales based effort. It should also be done with the aid of an advertising consultant or a freelancer. This is due to the time and dedication that effective social media marketing requires. Despite the cost, this tool, if used effectively, can bring your company added profits and increased sales.

Reasons To Use Splash Pages

There are a number of reasons why people use splash pages. Some actually use their splash pages as their home pages, giving customers something fun and interesting that will make them want to see what is on the rest of the website. Others use their splash page as a way to let people know what to expect once they get into the website. This makes it more of a promotional tool, but it can also slow things down for your customers, and it is going to take them that much longer to get to the heart of the matter, or in this case, the content of your website.

Once you have decided that you are going to have a splash page, you need to have one designed that is simple and is not going to take forever to load. If there is too much that is going to slow down the process, customers are just going to go to another company’s website that is faster and easier to use. Make sure that you have a designer who is not only talented at what he or she does, but also understands the need for simplicity.

So, why do you need a splash page? The reasons are as varied as the splash pages that are out there. Whatever your reason for having a splash page, remember to keep it simple and make sure that it only contains content that really needs to be there.

1. Do your research - If you haven’t done your demographic research, now is the time. If you have done your research, do some more. WHO is your ideal customer? Build a customer avatar that reflects who your ideal customer is and what it is they want. Carefully review your landing page and ensure that you are writing directly to your customer avatar. Do not go any broader. You want to laser focus on your customer avatar and send a targeted message just to them.

2. Stay consistent – Make sure the colors, fonts and message of your landing page match the ad that got the click. You want the visitor to feel trust and confidence that they have arrived at the right place.

3. Test your forms – All too often someone has found that their form has a glitch in it that they weren’t aware of and visitors were simply clicking out of the landing page. Make sure you are testing the ease of use of your forms on a regular basis.

4. Get rid of any unnecessary elements – If you have ANY flash animation or anything that takes a long time to load – get rid of it NOW. It’s annoying and the majority of your visitors are not waiting for it to load. They are clicking in, but clicking out before you have a chance to get your message across.

5. Don’t distract from the message – If you have ANYTHING on your page but your call to action – get rid of it. No other affiliate links, no Ad Sense. This is about your call to action and that’s all. You don’t want your visitor to get confused and click off somewhere else never to come back to you and your message.

6. Keep your important messages above the fold – Take a good look that the layout of your landing page on the screen. Do you always have a call to action above the fold? You should have your call to action several times throughout the landing page, and a good rule of thumb is to always have it in the reader’s vision. Always have it in the fold. Make it easy for them to act on the call to action. Don’t ever make them have to hunt it down.

Remember, your landing page is not a “set it once and forget it” type of project. It can and should be going through a constant refinement process. Always strive to increase your conversion rate. These simple tips should help.

Don’t Go Epic

Take a look at the top ten viral videos for any given day or week and you will see that they have the same thing in common: they are all short. Don’t set out to make some epic feature or full length film. Your goal should be to make a short clip that will be viewed by the most people possible.

Don’t Go Sappy

Funny videos get more views than artsy, sad, emo clips that feature sad eyed children playing in a deserted playground under rainy, gray skies. Hit them with a parody, a sight gag or some hysterical set up and you will get the people coming back for more. Not only will they talk about this video but they will breathlessly wait for the next one to come out.

Get to the Point

The best viral video is going to follow a formula: set up, anticipation, the point, the end. Divide the time you have for each of these steps, but make sure that you do get to the point and fast.

Get it Done Correctly

Don’t post a video that looks like you used a child’s video recorder or worse like you did so during some kind of physical fit- have the video professionally created and you will have far better results overall.

How Can I Get Started Using Digg?

If you don’t already have a Digg account, it’s time that you get one. Not only is it a great way to advertise your small business for free, it is also a great way to learn about things that are going on all over the world, through the submissions of other Digg users. It’s really easy to set up a Digg account, and it only takes a few minutes.

First of all, you need to visit the Digg website. Then, you follow these easy steps:

• Choose a User Name
• Choose a Password
• Enter Your Email Address
• Enter Your Birth Date
• Accept the Terms of Use

Once you have finished these steps, which only takes a minute or two, you will receive a confirmation email (this can take up to ten minutes). Click on the registration verification, and then you will be ready to start viewing and submitting your own articles, photos, videos and more.

So, now that you know how easy it is to create your own Digg account, and the advantages of using this popular social networking website, get on the Digg website and start digging Digg. It’s fun and easy to use, and can be a profitable marketing tool for businesses.

How Can I Get More Followers on Digg?

Now that you are all set up and ready to go with your Digg account, you need to get some followers. After all, the whole purpose of your account is to draw attention to your small business, and gain as many new customers as possible. Digg is a great way to attract new business, but you need to do a little bit of work yourself in order to make it work for you. Word of mouth is always a great way to advertise, so you should tell everyone you know, including business associates, employees, customers and clients, that you have submitted items on Digg that they may be interested in checking out.

Another great way to get more followers to your Digg submissions is to be a follower of others who are submitting items for public view. Make sure that you are following those who share your interests, or who have submissions that relate to your small business. In time, the people who you are following will probably begin following you, and their followers will see this, and they will check you out too. Just think about the advertising possibilities, and it won’t cost you a single dime.

You should also make sure that you are making regular submissions, so your followers will have something to want to come back for, and to talk about with others. Again, this is word-of-mouth advertising, which can actually make or break a business that is just starting out. So, start making your Digg submissions, and see how many new customers come your way.

What Is Digg?
Digg allows users from all over the world to submit news articles, and the most popular stories, or the ones that get the most hits, get moved to the front page of the Digg website. This can result in all kinds of hits (traffic) to the article.

Everything that you will see on Digg, from articles to photos to videos, comes via submissions from the general public. Users vote for their favorite and least favorite submissions, and the more votes a submission gets, the quicker it will make its way to the front page, where it will be seen by millions of Digg users all over the world.

Not only can you see the submissions on Digg, you can also chat with other members about these submissions, and any other topics of interest. There is always something new and interesting to see on Digg, and if you’re not a member, maybe it’s time for you to check it out.

The History of the Popular Social Networking Website Digg

When Digg was first introduced to the world, there were no advertisements on the social networking website. Over time, Digg grew in popularity, and Google AdSense became a part of the site. A newer version of Digg was introduced to the world in 2005, which offered tools that made it easier to navigate to various submissions. An even newer version was introduced in 2006, and now, people could place their submissions into various categories, including Science, World & Business, and Technology.

There are millions of people all over the world who are regular users of Digg, submitting their own articles, photos, videos, etc., and checking out those of other Digg users. Digg continues to grow, and in 2009, Digg launched a feature that would combine Facebook Connect with Digg, so all Digg submissions can be shared on one’s Facebook page. Facebook Connect users can log into Digg directly, making it unnecessary to sign up for a Digg account, making using the popular website even easier.

As more and more people are using the Internet, there are more Digg users every day. If you have something interesting you would like to post for all the world to see, Digg is the place to put it. By posting your submissions on Digg, you have the potential of having them seen by millions.

How Can Using Digg Help My Small Business?

If you are a small business owner, you understand the need to find any way possible to advertise for as little money as possible. If you want to advertise your small business for free, it’s time that you set up your own Digg account. It only takes a few minutes, and once you are a member, you can begin submitting posts that relate to your business. This is a great way to advertise any specials that you may be offering, and have your advertisements seen by millions of people. And, if other users like your ads, they will vote for them, which will get them moved up and up until they reach the Digg front page.

When you submit information about your small business on Digg, you have the potential to gain an entirely new and large customer base. If you are operating a small business that has an even smaller budget, social networking websites such as Digg are the way to go for advertising that is going to reach millions of other users. If you haven’t gotten your Digg account yet, do it now. It is incredibly easy to get started, and you will be amazed at the results you will see in a very short time.

Want to know how you can get started on Digg? Stay tuned for Everything You Wanted To Know About Digg – Part II.